Driftsurf Team

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John Doe

CEO, co-founder

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John Doe

CEO, co-founder

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

John Doe

CEO, co-founder

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

John Doe

CEO, co-founder

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Driftsurf Team

Steven Grunewald

Founder & CEO, Driftsurf Creations

Steven Grunewald is the visionary force behind Driftsurf Creations

Steven Grunewald

Founder & CEO, Driftsurf Creations

Steven Grunewald is the visionary force behind Driftsurf Creations, a brand rooted in coastal living, surf culture, and evocative design. As CEO, Steven blends artistic precision with entrepreneurial grit, overseeing every facet of the brand—from product development and catalog storytelling to event branding and creative partnerships. With a sophisticated eye for typography, color, and layout, Steven leads a team dedicated to crafting modern, surf-inspired visuals that resonate deeply with the Driftsurf community. His methodical approach to iterative design ensures that every logo, hat, plush mascot, and piece of branded collateral reflects the brand’s laid-back yet elevated aesthetic. Steven’s leadership is defined by collaboration, refinement, and relentless attention to detail. Whether directing creative projects or guiding partners through rounds of feedback, he brings a storyteller’s heart and a designer’s discipline to every endeavor. Under his direction, Driftsurf Creations has become more than a brand—it’s a lifestyle, a movement, and a celebration of coastal identity.

Brody Grunewald

Founder & President, Driftsurf Creations

Brody Grunewald is the visionary force behind Driftsurf Creations

Brody Grunewald

Founder & President, Driftsurf Creations

Brody Grunewald is the visionary force behind Driftsurf Creations, a brand born from the tides of surf culture and shaped by a relentless pursuit of creative excellence. A competitive surfer with deep roots in the coastal community, Brody channels his firsthand experience into every product, partnership, and campaign. His leadership blends laid-back authenticity with sharp entrepreneurial instinct, steering Driftsurf from a local concept into a lifestyle brand with national reach. Driven by a passion for storytelling and design, Brody oversees everything from product development to brand strategy, ensuring that each Driftsurf creation reflects the soul of the sea and the spirit of the surf. Whether collaborating with artists, mentoring young riders, or launching new collections, he remains grounded in the values that started it all: community, creativity, and coastal living.

Melissa Grunewald

Chief Financial Officer, Driftsurf Creations

Melissa Grunewald brings precision, foresight, and a deep

Melissa Grunewald

Chief Financial Officer, Driftsurf Creations

Melissa Grunewald brings precision, foresight, and a deep respect for creative enterprise to her role as CFO of Drifsurf Creations. With a background in strategic finance and operational leadership, she ensures the brand’s bold vision is backed by sound financial architecture. Melissa is the quiet force behind Driftsurf’s growth—streamlining budgets, forecasting seasonal trends, and guiding investment decisions that keep the company agile and resilient. Her approach blends analytical rigor with a collaborative spirit, making her an essential partner in product development, event planning, and long-term brand strategy. Whether navigating vendor negotiations or optimizing cost structures for new apparel lines, Melissa’s steady hand allows Driftsurf’s creative team to dream big while staying grounded. Outside the spreadsheets, Melissa is a coastal soul at heart—drawn to the rhythm of surf culture and the entrepreneurial energy that defines Driftsurf. Her leadership ensures that every wave the brand catches is financially sound and future-ready.

Hunter Grunewald

Vice President, Driftsurf Creations

Hunter Grunewald brings a dynamic blend of strategic vision and hands-on creativity to his

Hunter Grunewald

Vice President, Driftsurf Creations

Hunter Grunewald brings a dynamic blend of strategic vision and hands-on creativity to his role as Vice President of Driftsurf Creations. With a deep appreciation for surf culture and coastal living, Hunter plays a pivotal role in shaping the brand’s direction—from product development and partner collaborations to event activations and visual storytelling. Known for his sharp instincts and collaborative leadership, Hunter oversees key initiatives that elevate Driftsurf’s presence in both digital and physical spaces. Whether refining product lines, guiding brand partnerships, or championing community engagement, he ensures every move reflects Driftsurf’s laid-back sophistication and adventurous spirit. Hunter’s background in creative strategy and operational excellence makes him an essential force behind the scenes—balancing innovation with execution, and always pushing the brand toward its next wave.

🐾 Buxton

Chief Vibes Officer of Driftsurf Creations

Buxton isn’t just a golden retriever—he’s the golden soul of Driftsurf Creations. With a nose

🐾 Buxton

Chief Vibes Officer of Driftsurf Creations

Buxton isn’t just a golden retriever—he’s the golden soul of Driftsurf Creations. With a nose for adventure and a tail that never stops wagging, Buxton embodies the laid-back, sun-soaked spirit of coastal living. Whether he's lounging beside the merch table, greeting 🐾 Buxton – Chief Vibes Officer of Driftsurf Creations guests at pop-up events, Buxton brings warmth, joy, and a splash of surf culture to everything he touches. • 🐶 Breed: Golden Retriever, with a heart as big as the ocean • 🌊 Specialties: Wave-watching, mascot modeling, and morale boosting • 🎒 Role: Brand ambassador, beach day coordinator, and unofficial product tester (especially plushies) • 📸 Favorite Pose: Front paw forward, gaze toward the horizon—Buxton knows his angles From catalog shoots to community events, Buxton is the furry face of Driftsurf’s coastal lifestyle. He’s not just part of the team—he’s the heartbeat.

🌊 Meet Drifty

The Soul of Driftsurf Creations

Drifty isn’t just a plush toy—he’s the living embodiment of coastal creativity. With a body inspired by driftwood and

🌊 Meet Drifty

The Soul of Driftsurf Creations

Drifty isn’t just a plush toy—he’s the living embodiment of coastal creativity. With a body inspired by driftwood and coral textures, and a grin as wide as a summer swell, Drifty brings the laid-back joy of surf culture to life. His five branch-like limbs symbolize connection, creativity, and the ever-changing tides of inspiration. 🩵 Style: Always rocking his signature blue shorts, Drifty blends beachside charm with a touch of cartoon whimsy. 🌞 Personality: Cheerful, curious, and endlessly encouraging—he’s the kind of mascot who high-fives every idea and celebrates every wave you ride. 🌊 Mission: To spark imagination, champion community vibes, and remind everyone that the best creations come from staying true to your flow. Whether he’s starring in a catalog or chilling on a shelf, Drifty is the heart of Driftsurf Creations—where every product tells a story, and every story starts with a splash.